Marketing Jobs
Arazy Group Consultants is looking to add an Event and Digital Marketing Management Specialist and a Brand and Content Marketing Creator to our corporate team in Vancouver, BC. Below is an overview of the tasks and responsibilities you will manage at Arazy Group.
Both roles are full-time, permanent positions with salary based on experience. Send your resume to [email protected] with subject line Marketing Roles Arazy Group to apply.
Event and Digital Marketing Management Specialist
Primary Tasks
- Create and monitor paid advertising campaigns and manage social media posting and communication on LinkedIn
- Manage, create, and monitor Google Search and Display ad campaigns
- Monitor and report on website analytics using Google Analytics
- Oversee and manage external consultants and suppliers (analytics, SEO, paid ads etc.)
- Plan and manage ongoing webinars, seminars and workshops
- Organize, promote, and assist the Sales Team with territory events
- Plan and coordinate international events, both virtual and in-person
- Collect and organize data of participants, schedule following marketing actions
- Work with industry publications and events to generate sponsorship opportunities
- Work alongside the Finance Officer to apply for government marketing grants and bursaries
- Manage recruiting and training of new marketing employees and interns
- Train Sales Team on new processes and platforms as needed
Requirements
- Ability to speak fluent English with strong writing skills, additional languages considered an asset
- Minimum 2 years experience in B2B marketing, social media management, digital advertising in LinkedIn, Google, Facebook, Twitter, Instagram etc.
- Understanding of current digital advertising policies on multiple platforms to generate best results
- Experience with Strategic Social Media Analytics
- Post- secondary degree in Marketing or equivalent work experience
- Extensive experience with paid-ad campaigns and LinkedIn social media management
- Exceptional communication skills and the ability to work and train others
- Experience planning business events such as tradeshows, webinars, workshops, seminars
- Understanding of marketing analytics and experience using Google Analytics
- Experience working with SaaS platforms is considered an asset
- Ability to learn new material and processes rapidly and efficiently
- Ability to manage multiple projects with members of the sales team internationally
Soft Skills
- Organized, detail-oriented, analytical, and a cooperative, positive team member.
- Excellent time management and organization skills with the capability to work diligently alone
- Self-motivated and driven to succeed in a fast-paced environment.
- Excellent work ethic and time-management skills.
- Passion for problem-solving — ability to think on your feet
- Consistent, dependable and takes ownership over the quality of work. You make an effort to continuously improve and perfect your craft.
- A high attention to detail
Brand and Content Marketing Creator
Primary Tasks
- Develop customer engagement (B2B) plans across a variety of platforms
- Coordinate and create on-brand visual assets, both digital and print for events, website, social media, email, paid advertising
- Develop marketing messages that are clear, concise, and client-centric, ensuring the company tone is accurately reflected
- Contribute to the creation of marketing presentations for sales meetings and webinars
- Copy writing for blog posts, PR articles, video scripts, social media, paid advertising, emails
- Interview clients and employees to generate content for customer success stories and testimonials
- Develop and monitor dynamic, on-brand landing pages for product, service and event advertising
- Create lead generation email templates on Salesforce
- Oversee and manage external consultants and suppliers (video creation, web development)
- Monitor and analyze the effectiveness of content and present insights to the team
Requirements
- Ability to speak fluent English with strong writing skills, additional languages is considered an asset
- Minimum 2 years experience in B2B marketing, content marketing, graphic design
- Post- secondary degree in Marketing, Communications or equivalent work experience
- Proven experience of writing copy for a B2B audience, in the SAAS industry is an asset
- Demonstrated graphic design ability on Canva, Powerpoint, Adobe Illustrator and Photoshop
- Experience with SAAS product branding and content creation
- Experience with managing video marketing projects (interview, animation, client testimonials, product training)
- Ability to engage with clients and colleagues in order to create impactful messaging
- Experience in Internal Communications
- Experience with WordPress website management and administration
- Working knowledge of Salesforce
Soft Skills
- Creative, detail-oriented, and a cooperative, positive team member.
- Ability to manage multiple projects and collaborate with CEO
- Ability to learn new material and processes rapidly and efficiently
- Excellent time management and organization skills with the capability to work diligently alone
- Self-motivated and driven to succeed in a fast-paced environment.
- Passion for problem-solving — ability to think on your feet
- Consistent, dependable and takes ownership over the quality of work. You make an effort to continuously improve and perfect your craft.
- A high attention to detail
